KATM x Claire Ritchie 'For You' woven labels

For You - A self-love collection

This collaboration is the lovechild of Brisbane based artist Claire Ritchie and Kylie Brûlé of Kylie and the Machine. Claire is known for her bold and bright use of colour and nostalgic hand-drawn shapes. Kylie has been designing luxury woven labels for the home sewist since 2017. 

Claire and Kylie hope this Limited Edition label collection serves as a reminder of how amazingly powerful you are. With these original artworks that Claire has created, we hope they uplift your mood and will evoke positive affirmations for your daily life. The way we speak to ourselves matters, these labels feature kind and powerful words that we want you to hear.

Included in this pack:

This limited edition collection includes 4 woven labels based on Claire Ritchie's original artwork.

Dimensions:

• Be the Space: 30 x 45mm
• Hold Yourself: 30 x 40mm
• Stand Tall: 20 x 55mm
• Rise: 20 x 55mm⠀
  

Label types:

Straight cut.

How to attach:

Straight cut labels are ideally sewn onto your garment rather than within your garment seams. You can attach by sewing along the edge of the label or by just attaching at 2 or more corners. 

Inspiration for each design:

In the words of Kylie and Claire, here's the inspiration behind the label designs.

In creating For You, we hope to convey messages of self-care and self-love. Here are our intentions behind each label, but we love the idea that you will find your own meaning in each.

Rise 

We chose stacking arches for 'Rise' as we see it serving two key messages - rising through collaboration and rising through individual growth.

When people can join forces in a collaborative way, we have a greater chance of making positive change and helping each other, but sometimes in order to help others, we need to go through our own processes so we can show up and be there for those who need us. We need to rise within ourselves so we can rise together. 

May we encourage and allow for our individual processes of growing and evolving, unlocking new skills and ways of thinking, and may we allow ourselves to rise from places we are ready to move on from. 

Stand Tall

There is a lightness and happiness to this label with its many flowers, all standing tall.

Through the flowers we hope to convey that we, in our many different colours, shapes and sizes, are all together, and when we take time to understand each other and our stories of becoming who we are, we will find there is much that can unify us as people, and in that we can stand tall and work together for the well being of ourselves and those around us. 

Be The Space

We chose a sunflower for Be The Space as it's not just standing up really tall, but it's also really stretching out... It's occupying the space it's in, in a beautiful way, that's completely unapologetic. It's just its truest bright self, and we see that and feel joy.

We hope to encourage others to stretch out and occupy their space as their truest self, so that they can feel joy and celebration in who they are, but also so that we, the onlookers, can celebrate them too.

Hold Yourself

Through deeply understanding our needs, without any judgement, but only curiosity and acceptance, we can truly nurture ourselves, embrace self-love, and in turn, we can enrich our own lives and the relationships we have with others.

Hold Yourself, is about taking that first step of self-care, love and acceptance. This is a gentle reminder to create moments for yourself, to fill your cup and find the joy in you being you.

Tutorials:

• How to add labels (at Kylie & The Machine)
• How to attach a label to a knit tee (at Kylie & The Machine)

(Images from Kylie & The Machine.)